Chevrolet Code 130R and Tru 140S Concepts Aimed at Emerging Demographic
Published Tuesday, 31 January, 2012 by Blog Admin. Categories: News.
Over the past year Chevrolet has staged some pretty outrageous stunts involving the new Chevy Sonic in order to kick flip and skydive its way into the heart of Millennials. Coastal Chevrolet counts this effort a good idea, considering the tech-hungry generation has an eye for highly-connected new vehicles but has not yet developed loyalty towards a particular brand. Chevy's goal? Turn the Millennial generation into the Chevrolet generation.